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In 1974, a small group of Swedish entrepreneurs started exploring ways to improve shooting accuracy. Their goal was simple but ambitious - to create a sighting technology that would allow shooters to acquire their target quickly, and to hit moving targets in all weather and lighting conditions consistently and accurately. Little did they know at the time that their invention, the Aimpoint® red dot sight, would revolutionize the shooting and hunting industry.

The company’s first commercial sight product, the Aimpoint® Electronic, was introduced to the market in 1975. 

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